Our History
Sept 2011 Guangzhou, China. Me and Ken were sitting on the roadside for a both determined and confused chat of our goals after college graduation. People walking on the street and traveling out of their cities need a thoughtful bag which inspired us to create our own backpack brand. The brand name BSL was originally from our inspiration, “Be supportive; Be Loved” Just like that, a symbol of companion and friendship gives its soul to the brand. Imaging the backpack is your best companion, carrying everything you need, securing every trip you take. Support you and love you.

Cherry GAO
- Partner
From the office to the farthest reaches of the world, my backpack is always by my side, a faithful companion on every journey.
To create an hot-sale business backpack for customers is my goal to the life end.Creating a best-selling business backpack for customers is my goal until the end of my life.

Ken LIU
- Partner
He has transformed the company into a trusted partner for businesses across Europe and America .
"Success is a journey, not a destination." "Walk boldly, lead humbly."
PMC LEI
- Managing Director | PMC Manufacturing
15+ years dedicated to heritage leatherworking & technical backpack design.
Vision: To redefine durability in the age of fast fashion – one heirloom-quality backpack at a time.
Aixia Wang
- Produce Manager
They ensure that goods are produced efficiently, safely, on time, and within budget while maintaining high-quality standards.This role requires a blend of technical expertise, organizational skills, and team leadership to optimize workflows and meet operational goals.

Master Cao
- Designers | Bespoke Backpack Craftsman
15+ years dedicated to heritage leatherworking & technical backpack design
Vision: To redefine durability in the age of fast fashion – one heirloom-quality backpack at a time.
Emma ZHENG
- Global Market Strategist
I also wish I could be a daisy , warm and fresh, make our future cooperation more pleasanter.

Abby XU
- Senior Export Specialist
"Solving problems before they arise."
I believe the best business relationships are built where professional expertise meets genuine human connection.Let's brew new possibilities over coffee (virtual or in-person)!

Inspection Team leader
- Inspection Team leader
Through rigorous testing, systematic analysis, and continuous improvement initiatives, we uphold the highest levels of quality control across all stages of production and delivery.
We believe quality is not an endpoint but a journey. By combining human expertise with technological innovation, we empower businesses to build trust, reduce risks, and deliver superior products to their customers.