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Meet Our Team

Our History


Sept 2011 Guangzhou, China. Me and Ken were sitting on the roadside for a both determined and confused chat of our goals after college graduation. People walking on the street and traveling out of their cities need a thoughtful bag which inspired us to create our own backpack brand. The brand name BSL was originally from our inspiration, “Be supportive; Be Loved” Just like that, a symbol of companion and friendship gives its soul to the brand. Imaging the backpack is your best companion, carrying everything you need, securing every trip you take. Support you and love you.

Cherry  GAO

Cherry GAO

- Partner

I love the peace that comes with focusing on work, and I love the wind that greets me at the mountain top.

From the office to the farthest reaches of the world, my backpack is always by my side, a faithful companion on every journey.

To create an hot-sale business backpack for customers is my goal to the life end.

Creating a best-selling business backpack for customers is my goal until the end of my life.

Ken LIU

Ken LIU

- Partner

Mr. Ken founder of BSL bags, is a visionary leader with over 20 years of experience in backpack commerce.

He has transformed the company into a trusted partner for businesses across Europe and America .

"Success is a journey, not a destination." "Walk boldly, lead humbly."
PMC  LEI

PMC LEI

- Managing Director | PMC Manufacturing

Motto:  Every backpack Tells a Story of Resilience.

15+ years dedicated to heritage leatherworking & technical backpack design.

Vision: To redefine durability in the age of fast fashion – one heirloom-quality backpack at a time.
Aixia Wang

Aixia Wang

- Produce Manager

A Production Manager is a key leadership role responsible for overseeing the manufacturing or production processes within an organization.

They ensure that goods are produced efficiently, safely, on time, and within budget while maintaining high-quality standards.This role requires a blend of technical expertise, organizational skills, and team leadership to optimize workflows and meet operational goals.

Master Cao

Master Cao

- Designers | Bespoke Backpack Craftsman

Motto:  Every backpack Tells a Story of Resilience.

15+ years dedicated to heritage leatherworking & technical backpack design

Vision: To redefine durability in the age of fast fashion – one heirloom-quality backpack at a time.
Emma ZHENG

Emma ZHENG

- Global Market Strategist

I wish Building Trust through Expertise and sincerely .

I also wish I could be a daisy , warm and fresh, make our future cooperation more pleasanter.

Abby XU

Abby XU

- Senior Export Specialist

Fluent in English | 7 years in backpack exports.

"Solving problems before they arise."

I believe the best business relationships are built where professional expertise meets genuine human connection.

Let's brew new possibilities over coffee (virtual or in-person)!

Inspection Team leader

Inspection Team leader

- Inspection Team leader

Our Quality Inspection Team is a dedicated group of professionals committed to ensuring product excellence and compliance with industry standards.

Through rigorous testing, systematic analysis, and continuous improvement initiatives, we uphold the highest levels of quality control across all stages of production and delivery.

We believe quality is not an endpoint but a journey. By combining human expertise with technological innovation, we empower businesses to build trust, reduce risks, and deliver superior products to their customers.
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